Chescaleigh’s viral video “Sh!t White Girls Say To Black Girls” was met with criticism and praise. The biggest issue was popular vlogger Perez Hilton posting her video on his website. No harm right? Wrong. He RIPPED the video instead of embedding it and made no reference to Chescaleigh and the team who produced the video. More wrongs: Chescaleigh was losing Adsense revenue since the video was not pointing back to her YouTube channel.

Lessons learned:
1. Make quality content. You never know when a video will go viral!
2. Watermark all content uploaded to the Internet. You never know where your video will end up embedded or ripped!